Targets PFAS, Fluoride, Lead, Microplastics and 200+ other contaminants
6 reasons to filter your tap water with Puure.
"Most people think their tap water is fine. It isn't. Here's what the science actually says, and what Puure does about it."
5 min read · Based on peer-reviewed research
1.The Water Problem
The tap water of 2026 isn't the tap water of 1970.
Most filters on the market were designed decades ago. Tap water has changed. They haven't.
Legal limits are often 10–100x above what scientists recommend.
PFAS, microplastics, pesticides, not covered by most filters.
Puure was engineered for today's water, not yesterday's.
-
1905
Chlorine
Added to UK water over a century ago. Still there, along with its chemical byproducts, linked to long-term health risks.1
-
Pre-1970
Lead
5 million UK homes still have lead pipes. The UK legal limit is 10 µg/L. The WHO states there is no safe level of lead in drinking water. None.2
-
1990s → Today
Pesticides
Detected in UK water supplies for decades. Still found today.3
-
2017
Microplastics
Found in 83% of tap water samples worldwide.4
-
2022
PFAS
The EU set a limit of 4 ng/L for PFAS. The UK limit is 100 ng/L. 25x higher. Post-Brexit, UK standards didn't follow.5
- ¹ WHO, Trihalomethanes in Drinking Water, 2004
- ² WHO, Guidelines for Drinking Water Quality, 2022. DWI, Lead in Drinking Water, 2022
- ³ DWI, Annual Report 2022
- ⁴ Orb Media / The Guardian, 2017
- ⁵ EU Drinking Water Directive 2020/2184. Water Supply (Water Quality) Regulations 2022, UK Gov
2.Taste
Delicious water straight from your tap.
Imagine turning on your tap and actually looking forward to the glass you're about to drink. Clean, crisp, no aftertaste, just water that tastes like water should.
That's what Puure does, every single time. Your morning glass. Your coffee. Your tea. Everything tastes better when the water it starts with is genuinely good.
★★★★★
"Tastes just like fresh spring water. My morning tea finally tastes the way it should, no chlorine, no aftertaste."
3.Health
PFAS. Lead. Microplastics. Filtered, not just "tasted better."
Jug filters were designed for chlorine taste. They weren't built for what's in tap water now.
Reduces 200+ contaminants
PFAS, pharmaceutical residues, heavy metals.
Independently lab-tested. NSF/ANSI 42 certified cartridge (materials).
4.Materials
Stainless steel. Not another plastic filter.
Most filters are made of plastic. Plastic that sits in contact with your water all day, every day. Puure is different.
Plastic filters
Plastic housing in contact with your water 24/7. BPA and chemical leaching. Stagnant water stored in a reservoir, where bacteria grow.
Stainless steel
Stainless steel body. Designed to minimise plastic exposure. No reservoir, no stagnation, fresh filtered water on demand, every time.
★★★★★
"I didn't want water sitting in plastic 24/7. It took me months to finally find a stainless steel filter."
5.Economics
Pay for clean water. Not for plastic.
Save up to £600 a year over bottled water.
One cartridge every 3 months on average, depending on your household, delivered automatically.
No monthly fees. No hidden costs.
★★★★★
"No more heavy plastic bottles, no more storage, no more weekly supermarket runs just for water."
6.Simplicity
Two minutes. No tools. No plumber.
No drilling. No plumber. No fridge jug to refill. Just clip it on your tap and you're done.
Fits 99% of standard taps. 3 adapters included.
One click to switch between filtered and unfiltered.
Full water pressure. Always on. Zero effort.
★★★★★
"You don't realise what you've been missing until you put this on your tap. It's quick, easy to fit and becomes a great part of your daily routine."
Puure® 3.0 Tap System
£66.50
£0.00
Limited-time offer
Your first cartridges are on us.
The system at the promotional price.
For a limited time, subscribe to the replacement cartridges: your first cartridges are free and the stainless steel Puure Tap System comes at the promotional price.
First cartridges free
Cancel anytime
Claim my free cartridges →
Offer valid while stocks last. Cartridge subscription required.
Puure® 3.0 Tap System
Tastier water from your tap. Fits 99% of taps, installs in seconds, reduces 200+ contaminants, keeps the good minerals.
Auto-Refill & Save
Your first cartridges are free
One-time purchase
—
Today
Your starter kitReceive your 6-month or 12-month Kit within 7 working days.
In 6 or 12 Months
Your refillsFresh cartridges delivered to your door, every 6 months or once a year, depending on your plan.
Flexible
Your subscriptionModify or cancel anytime in 1 click.
Puure fits 99% of standard taps, 3 adapters are included in every order to cover different sizes. Not sure about yours? Take our quick compatibility quiz and find out in 2 minutes: adapter quiz
Your Puure® Starter Kit includes:
✔ 1x Puure® 3.0 Filtration System (food-grade 304 stainless steel)
✔ 2x Puure® 3.0 Cartridges (6-month supply)
✔ 3x Universal tap adapters (fits 99% of taps)
✔ 1x Installation guide
✔ 1x Cartridge replacement reminder card
Yes, it takes about 30 seconds, no tools needed.
Simply unscrew your tap's aerator, screw on the Puure® adapter, and click the filtration system into place. That's it.
Works on 99% of standard taps with a removable aerator. Your kit includes 3 adapter sizes to ensure a perfect fit.
AND THE SHOWER?
Filter your shower too, at half price
Less chlorine, fewer heavy metals, softer skin and hair. One delivery for everything, every 4 months.
£49.87£94.80then £29.90 every 4 months
What our Co-Founder is saying
Meet our co-founder
Why we built Puure
Installed in two minutes
Refills delivered automatically
In the press
"Puure® has introduced a new, innovative approach to cleaner drinking water, as households across Europe rethink how they consume and filter water at home."
Jan 2026"An advanced filtration technology designed to tackle PFAS, pesticides and tap water contaminants, reducing over 200 directly at the tap."
Jan 2026"A stainless steel tap-mounted filter designed to replace traditional plastic jugs, pioneering a new standard in home water filtration."
Jan 2026Water that tastes clean, crisp and refreshing, from the very first glass
30 sec Installation on 99% of taps
Rigorously & Transparently Tested
Economical
Ecological
Effortless
Why carry, store and throw away plastic when your tap can do the job?
COMPARE
BOTTLE
Great taste
Reduces microplastics
Reduces Heavy Metals & PFAS
Reduces chlorine
No installation / plumbing
Maintains water pressure
Materials used
Stainless steel
Plastic
Cost per litre
£0.02
£0.40
How it works
1
Today
Try with no commitment
Filter, + 2 cartridges (6-month supply) delivered to your door.
£79.90
Free
2
Every 6 months (or Yearly)
Fresh cartridges, delivered automatically
Every 6 months or once a year, you choose. On average, a cartridge lasts about 3 months; it depends on how many people live in your home. We'll remind you.
3
Anytime
You stay in control
Modify, pause or cancel whenever you want. No commitment, no hidden fees. Your subscription, your rules.
And if it doesn't suit you?
No problem, your pack is guaranteed 100% satisfied or refunded 🤍 No need to lug bottles back to the supermarket.
Testimonials
100,000+ people decided their water deserved better.
See why they switched.
F.A.Q
Got a question? We've got answers! Our team of experts is here for you Monday to Saturday, 9 AM to 6 PM.
customercare@puurefilters.comWill it fit my tap?
Puure fits 99% of standard taps. 3 adapters are included in every order to cover different sizes. Not sure about yours? Take our quick compatibility quiz and find out in 2 minutes: adapter quiz
Does Puure filter out the good minerals too?
No. Puure uses a multi-barrier system, not reverse osmosis. It reduces harmful contaminants like PFAS, chlorine and heavy metals, while keeping the natural minerals your body needs, calcium, magnesium, potassium. Cleaner water, not empty water.
How does the Puure filtration system work?
Puure is a cutting-edge water filtration system that uses advanced technology to reduce harmful particles and pollutants. It integrates an activated carbon filter and multi-stage filtration designed to reduce chlorine, heavy metals, and odors. Materials certified NSF/ANSI 42 for safety.
Will my water pressure change?
No. Puure is engineered for high-flow filtration at 5 to 11 L/min. Your pressure stays strong, even with the filter on. You can also switch to unfiltered mode anytime for full unrestricted flow.
How long does installation take?
Just a few minutes! Our system is designed for a quick, tool-free setup, simply follow our step-by-step guide included in your order.
What if I'm not great at DIY?
No stress! Puure is made for easy installation. And if you need help, our support team is ready to guide you.
How long does each filter cartridge last?
Each cartridge lasts around 3 months on average, depending on the size of your household.
Can I cancel or change my subscription anytime?
Our subscriptions are completely flexible, no commitments! You can modify or cancel anytime, up to 48 hours before your next order, directly from your account or by emailing us at customercare@puurefilters.com
Is the Puure system covered by a warranty?
Yes! Puure is built to last and comes with a 2-year warranty. If there's an issue, we'll replace it free of charge.
Do I need to subscribe or can I buy once?
Both options are available. The subscription saves you money and ensures fresh cartridges arrive on time, but you can also buy a one-time cartridge pack anytime. No pressure.
Is the subscription flexible?
Fully. Change frequency, quantity, pause or resume, all from your personal dashboard in 1 click. Switch between 6-month and yearly plans anytime.
Is the stainless steel filter really free?
Yes. It's included free with your first order, and it's yours to keep forever, even if you cancel. You only pay for the cartridges.
How do I manage my subscription?
Everything is managed from your personal dashboard, next delivery date, billing, frequency, cancellation. Prefer not to do it yourself? Just email us at customercare@puurefilters.com and we'll take care of everything for you.
Free Shipping
Delivered straight to your UK doorstep.
A Problem?
Our team replies 6 days a week
2-Year Warranty
Trusted by thousands
NSF Certification
Lead-Free Compliance Report
REACH SVHC Test Report
REACH Certificate of Conformity
Independently tested & certified.
Every Puure® filter and cartridge is tested by independent third-party laboratories for lead-free compliance, REACH conformity, and NSF standards.
Try Puure today
